Cause marketing campaigns with Operation Gratitude provide companies with unique opportunities to drive awareness in support of the service community, making a positive impact, while engaging consumers in social good.
Contact partnership@operationgratitude.com for more information.
Examples of our partners making an impact for our nation’s heroes
Starbucks
For every Starbucks eGift Card in the Military Appreciation Month category sold 5/1–5/31, Starbucks donated $5 to be divided evenly between Blue Star Families and Operation Gratitude to support the mental health and well-being of our military community.
Bumble Bee Foods
Buy One Give One (BOGO) Campaign resulted in 200,000 tuna and chicken salad snack packs donated to Operation Gratitude.
Mars Wrigley
Multiple BOGO campaigns in Walmart and CVS Health retail stores for chocolate and gum products.
Each campaign included a minimum guaranteed financial donation between $50,000 and $100,000.
Josh Cellars
For two consecutive years, Josh Cellars released a special Edition Military Salute Lodi Reserve Cabernet Sauvignon with a co-branded custom designed wine label.
For every bottle purchased, $1 was donated to Operation Gratitude.
Both years the special release wine sold out and donations were only limited by the production capacity of the vineyards.
Yearly donations ranged from $180,000–$240,000.
“Josh Cellars is a brand rooted in gratitude; our founder’s father and the namesake of the brand, Josh Carr, was an army veteran, so supporting the military and veterans has always been a cause close to our hearts. Since 2017, we’ve been a proud partner of Operation Gratitude. A wonderful highlight of our partnership was the development and special release of a Josh Cellars Reserve Lodi Cabernet Sauvignon “Military Salute Edition.” This limited edition wine featured a striking camo pattern label, as well as a give-back component: for every bottle sold, we donated $1 to Operation Gratitude. Our customers, retailers, distributors, and sales team were so incredibly energized and inspired by this limited edition offering that we released a 2nd edition the next year. From the beginning, Operation Gratitude has been a collaborative and dynamic partner and we look forward to our continued partnership.”
Annette Radziszewski, Brand Manager, Josh Cellars
Veterans United Home Loans (VUHL)
Social Media Campaign
VUHL donated $1 per reaction to Operation Gratitude during the campaign period, for a total donation of $120,000.
The campaign ended up being their most popular post in their history on both Facebook and Instagram and helped Operation Gratitude ship 8,000 Care Packages for deployed service members; Facebook had a reach of 700,637 with over 99,000 likes and reactions; Instagram had a reach of 197,103 with over 14,000 likes and comments.
“I can remember getting Care Packages when I served and it was like Christmas, meant the world to me. I’ve shared this and ask my friends to take a moment and make a difference just by liking this post. Thank you Veterans United for doing this. Our men and women serving need to know they are appreciated.”
“I didn’t realize how many of my friends and family already liked Veterans United. Just another testament to the quality work they do for veterans! Thank you guys for all of the hard work you put into my home loan! And thank you for the work that you do for veterans in general!”
Examples of our partners making an impact for our nation’s heroes
Starbucks
For every Starbucks eGift Card in the Military Appreciation Month category sold 5/1–5/31, Starbucks donated $5 to be divided evenly between Blue Star Families and Operation Gratitude to support the mental health and well-being of our military community.
